About Us
Nong Zhifu Food (Hangzhou) Co., Ltd. has grown into a trusted leader in China’s food industry. With over 10 years of expertise and more than 5 years of OEM specialization, we are dedicated to delivering high-quality, healthy, and innovative food products to both domestic and international markets.
Today, we proudly supply products to 2,000+ chain supermarkets across China. In 2023 with Nong Zhifu we started a new journey. We further strengthened our capabilities by becoming a shareholder of a preserved food factory with 26 years of industry history—ensuring an even wider and more reliable product offering with a vision of world wide.
Message from,
Managing Director.
My journey across more than ten countries-from Dubai in the UAE to nations in Africa and Southeast Asia-has given me a unique perspective on culture, food, and human connection. And one experience has always remained with me: the longing for authentic Chinese cuisine while living abroad. During those years, visiting overseas supermarkets to find my familiar snacks such as biscuits, candies, egg rolls, juices, and noodles was more than just a habit-it was a reminder of culture, comfort, and home. This experience shaped my understanding of the deep connection between food and human emotion.
In 2015, with this vision in my mind, I started a journey for Nong Zhifu (Hangzhou) Co., Ltd. to introduce the authentic taste of China to the global market. First, I aim to capture the market in China, and then expand globally. Until now, we’re the supplier of the famous chain supermarkets in China, totally over 2000 stores.
Our mission is to produce and deliver premium-quality, healthier Chinese snacks-including biscuits, candies, egg rolls, puddings, juices, beverages, and noodles-that reflect both tradition and innovation. By doing so, we aspire to build bridges between cultures and enable consumers worldwide to discover the joy and richness of Chinese flavors.
At Nong Zhifu (Hangzhou) Co., Ltd., we believe food goes beyond satisfying hunger-it carries culture, creates happiness, and contributes to well-being. Guided by integrity, innovation, and quality, we are committed to setting higher standards in the global food industry and to creating long-term value for our partners and customers across the world.
Rao Mao
Managing Director
Our Vision.
Our vision is to become a globally trusted leader in the healthy food supply chain, delivering authentic, safe, and innovative food products to consumers around the world. We aspire to bridge cultures through food, combining traditional Chinese flavors with modern tastes, while ensuring uncompromising quality and sustainability. By continuously expanding our global presence, strengthening partnerships, and embracing innovation, we aim to inspire healthier lifestyles and build long-term trust with every customer we serve.
Our Mission.
Our mission is to achieve continuous growth by expanding into international markets, diversifying our product portfolio, and strengthening our own brand identity. We are committed to:
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Innovation – Constantly developing new and healthier food options to meet evolving consumer needs and demands.
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Quality Assurance – Upholding strict international food safety standards (ISO, HACCP) to ensure trust and reliability.
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Customer Partnership – Supporting our clients through professional OEM services, helping them grow into successful, recognized brands.
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Sustainability – Promoting responsible sourcing and environmentally conscious practices across our supply chain.
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Global Connection – Sharing authentic Chinese food culture with the world while adapting to diverse markets and consumer preferences.